Privacy policy
Privacy
Policy
Your privacy matters to us. This Privacy Policy explains what personal information we collect, why we collect it, how we use it, and what rights you have over it. Please read this carefully before using deltarice.in or placing an order.
01
Information We Collect
We collect only the information necessary to provide you with a reliable and personalised experience on deltarice.in. This falls into two categories — information you provide directly, and information collected automatically.
| Type of data | Examples |
|---|---|
| Identity information | Full name, username or account name |
| Contact information | Email address, phone number, delivery address, pin code |
| Order information | Products purchased, order history, delivery status, payment confirmation |
| Payment information | Transaction reference number — we do not store card or UPI details |
| Account information | Login credentials (password stored in encrypted form), account preferences |
| Communication data | Messages sent to our support team, feedback, and reviews submitted |
| Usage data | Pages visited, time spent, clicks, search queries, device type, browser, IP address |
| AI advisor data | Inputs provided to our rice recommendation tool, such as health preferences |
02
How We Collect It
We collect your information through the following means:
- Directly from you — when you create an account, place an order, fill in a form, contact support, or use our AI advisor
- Automatically — when you browse the website, through cookies, log files, and analytics tools that record how you interact with our pages
- From payment processors — transaction confirmations from our payment gateway (we do not receive your full card details)
- From courier partners — delivery status updates linked to your order
03
Why We Use Your Data
We use your personal information only for legitimate, clearly defined purposes. Here is exactly what we use it for:
| Purpose | Why it is necessary |
|---|---|
| Processing your order | To confirm, pack, dispatch, and deliver your purchase |
| Account management | To create and maintain your account on deltarice.in |
| Customer support | To respond to queries, complaints, and return or refund requests |
| Order updates | To send confirmation, dispatch, and delivery notifications via SMS or email |
| Improving our service | To understand how people use the website and make it better |
| AI advisor personalisation | To suggest the right rice variety based on your health needs |
| Marketing (with consent) | To send offers, new variety announcements, or newsletters — only if you opt in |
| Legal compliance | To meet our obligations under Indian law, including tax and consumer protection laws |
We will never use your data for purposes not listed above without informing you first.
04
Who We Share It With
We do not sell your personal data. We do not share it with advertisers. We share it only when necessary to deliver the service you have paid for, with the following parties:
- Courier and logistics partners — your name, phone number, and delivery address are shared to fulfil your order
- Payment gateway providers — to securely process your transaction
- Cloud and hosting providers — to store and operate the website and order management system
- AI and chatbot tools — limited, anonymised data may be processed to power our rice recommendation advisor
- Legal and regulatory authorities — if required by law, court order, or to protect our legal rights
All third parties who process your data on our behalf are required to handle it securely and use it only for the purposes for which it was shared.
We will never: sell your personal data to any third party, share it with advertisers or data brokers, or use it for any purpose other than those listed in this policy.
05
Cookies and Tracking
We use cookies — small text files stored on your device — to make the website work properly and to understand how it is used. Here is what we use them for:
- Essential cookies — required for the website to function, including keeping your cart active and maintaining your login session
- Analytics cookies — to understand which pages are visited, how long users stay, and where they come from. This helps us improve the site
- Preference cookies — to remember your settings and preferences for a better experience on return visits
We do not use advertising or third-party tracking cookies. You can control or disable cookies through your browser settings. Note that disabling essential cookies may affect how the website functions.
06
Data Storage and Security
Your personal data is stored on secure servers located in India. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction, or alteration. These include:
- Encrypted storage of passwords and sensitive account information
- Secure HTTPS connections across the entire website
- Restricted access to personal data — only authorised team members can access it, and only when necessary
- Regular review of our data security practices
While we take every reasonable precaution, no method of electronic transmission or storage is 100% secure. If you have reason to believe your account has been compromised, please contact us immediately at support@deltarice.in.
07
How Long We Keep Your Data
We keep your personal data only for as long as it is needed for the purpose it was collected, or as required by law.
| Data type | Retention period |
|---|---|
| Order and transaction records | 7 years (as required by Indian tax and accounting laws) |
| Account information | For as long as your account is active, plus 2 years after closure |
| Customer support communications | 3 years from the date of the interaction |
| Marketing preferences | Until you unsubscribe or withdraw consent |
| Website usage and analytics data | 13 months on a rolling basis |
When your data is no longer needed, we securely delete or anonymise it.
08
Your Rights
You have the following rights over your personal data. To exercise any of these, contact us at support@deltarice.in. We will respond within 30 days.
We will not discriminate against you or limit your use of our services for exercising any of these rights.
09
Children’s Privacy
deltarice.in is not directed at children under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal information, please contact us immediately at support@deltarice.in and we will delete that information promptly.
10
Third-Party Links
Our website may contain links to third-party websites such as social media platforms, blog references, or payment portals. Once you leave deltarice.in, this Privacy Policy no longer applies. We are not responsible for the privacy practices of external websites and encourage you to read their privacy policies before sharing any personal information.
11
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on this page with a revised effective date.
For significant changes that affect how we use your data, we will notify registered users by email before the changes take effect. Your continued use of deltarice.in after any update constitutes acceptance of the revised policy.
12
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach us through the following:
Company: APSSA Private Limited
Brand: Delta Rice
Website: deltarice.in
Email: support@deltarice.in
We aim to respond to all privacy-related requests within 30 days.